Brand Concept
着用者を美しくみせるためのニットウェア【PURLAM/プラム】。テーラリングに精通するパタンナーと創業70年をこえるニットファクトリーが製作を手がける。適切な素材の選定と、表層的なデザインの排除。性別・年齢を問わず、僅かでも着用者が美しく見えるよう、ニットと身体の関係性を紐解き幾度となく検証を重ねる。
Knitwear that enhances the beauty of the wearer: [PURLAM]. Created by a pattern maker skilled in tailoring and a knit factory with over 70 years of history. We meticulously select appropriate materials and eliminate superficial designs. Regardless of gender or age, we repeatedly analyze and verify the relationship between knitwear and the body to ensure that the wearer appears even slightly more beautiful.
